Since 2016, Skin Elixir has been my creative outlet. It started when my twins were just three years old; today, I work full-time and manage this brand in the quiet pockets of my week. It doesn’t take up all my time, but it holds a lot of my heart.

That’s why I’m so pleased to share that Skin Elixir® is finally a registered trademark, alongside ROOTED by Skin Elixir®.

Claiming the Name

Back in 2016, I registered Skin Elixir: Nourish the Skin You’re In as a logo mark. It was a great start, but the dream was always to own the name itself. There is a huge difference between protecting a specific design and owning the words Skin Elixir outright.

Taking ownership of the name alone feels like a graduation. It’s a permanent stake in the ground in a digital world where traffic can be fickle. It’s my way of protecting the integrity of the handmade formulas I've spent a decade perfecting.

The SPF Dream (and the reality check)

My eyes are now firmly on the future. The next big goal is to launch Daily Derma Defense 10+ SPF. It’s a formula that won serious praise from the lab last year, and I’m itching to get it to you.

However, being a self-funded micro-maker means making real-world choices. This year, the "launch fund" went towards taking the kids to Paris! It was a conscious choice to prioritise those memories, and now I’m back to steadily building the savings to bring this SPF to life.

Small, Steady, and Significant

Thank you for being here. Skin Elixir remains a one-woman brand, woven into the margins of a busy life. It moves at a human pace, funded by hard work and supported by a community that values authenticity over "fast beauty."

The name is official. The SPF is coming. And the memories were worth it.

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